Description

Location Designation: Hybrid - 3 days per week

Role Overview:

The Senior Associate, Email Channel Manager owns the strategy, performance, and evolution of the outbound email channel for New York Life's Direct-to-Consumer business. This role defines the email roadmap across the customer lifecycle, drives innovation, and delivers measurable impact on engagement and business growth.

What You'll Do:

• Own and evolve the email channel strategy across the customer journey, leading the development of targeted, data-driven programs
• Establish testing strategies, measurement frameworks, and KPIs to inform channel direction and optimize performance
• Translate performance data into strategic insights, influencing cross-functional stakeholders and business decisions
• Establish and enhance QA/QC frameworks and governance to ensure accuracy, compliance, and scalable execution
• Solve complex, ambiguous challenges related to segmentation, personalization, and channel performance

What You'll Bring:

You bring 5+ years of email marketing experience, with demonstrated ownership of channel strategy and performance across the customer lifecycle. You have a proven ability to influence cross-functional stakeholders and align teams around shared goals, operating as a credible subject matter expert. You've partnered effectively with external vendors to deliver both executional excellence and strategic value. You also bring strong analytical and strategic thinking skills, with the ability to translate data into clear, actionable recommendations that drive business outcomes.

Required Skills:

• High attention to detail with a proactive approach to identifying and resolving issues in data and technical workflows
• Ability to manage competing priorities while contributing to broader digital prioritization (Agile experience a plus)
• Bachelor's degree in a related field

Preferred Skills:

• Experience in a highly regulated industry
• Familiarity with AI and data science tools

Pay Transparency

Salary Range: $100,000-$140,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Overview

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.

Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com .

Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.

Job Requisition ID: 93894

Requisition #: 41725711

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