Description

• Own and manage all aspects of daily operation of Shopify eCommerce platform
• Assist in developing content and digital assets for website, social media, email marketing, digital and print brochures, and other marketing platforms
• Work with management and functional teams to define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed.
• Rapidly plan, execute and measure KPI-based marketing campaigns, A/B tests, etc.
• Collaborate with sales, operations, and product departments to define marketing needs and develop campaigns and collateral (e.g. seasonal campaigns, bundled offerings, regional and channel-specific packages, etc.)
• Work with corporate marketing to manage, plan and execute cross-selling, SEO, social media, and email marketing campaigns and communications
• Analyze and interpret email campaign performance, leverage insights to make improvements
• Proactively search and identify opportunities to grow brand recognition and awareness through affiliates, conservation efforts, municipalities, and trade organizations