Description

JOB DESCRIPTION

Chubb is seeking a highly analytical and strategic Account-Based Marketing (ABM) and Omni-Channel Growth leader who will spearhead the integration of ABM and Omni-Channel strategies through the design, execution, and governance of our ABM+ engagement engine across the commercial insurance business. In this role, you will own the programs and platforms that power how we identify, segment, and connect with independent agents, brokers, and end clients.

This is a mission-critical role that blends data-centric account-based digital marketing leadership with deep technical execution in email marketing, audience strategy, and customer journey orchestration. You will manage a lean, high-performing team while partnering with marketing leaders and business stakeholders to drive pipeline impact, reduce message fatigue, and deliver more personalized, relevant experiences throughout the marketing funnel.

You will work cross-functionally to implement audience segmentation and governance within our Customer Data Platform (CDP), develop and monitor lead scoring models, and scale high-performance email programs that balance lifecycle marketing, nurture, and ABM initiatives.

This role can sit in our New York, NY, Jersey City, NJ, Whitehouse Station, NJ or Philadelphia, PA offices.

Key Responsibilities

Demand Generation and Revenue Creation:

• Design, implement, and optimize omni-channel demand generation programs (e.g., paid media, SEM, social, email marketing, content marketing, and ABM) to generate high-volume and high-quality quotes
• Actively partner with other North America Digital Marketing Team channel owners, Business Line partners, and Marketing Agencies to ensure that campaigns are designed holistically, maximizing an omni-channel approach across Paid, Owned, and Earned with end-to-end measurement and optimization
• Lead the strategic direction and execution of our enterprise email marketing programs, including lifecycle, nurture, ABM, and trigger-based campaigns, optimized for agent and broker engagement across funnel stages.
• Lead the establishment, socialization, and management of omni-channel and email campaign pipeline and calendar, in concert with business partners, to ensure consistent seamless alignment of Marketing activities to business goals
• Build and scale ABM campaigns targeting key brokers, and strategic distribution partners, using intent data, firmographics, and behavioral insights to create immediate engagement, quote action, and to drive revenue
• Design and revise omni-channel campaign calendar to balance always-on, evergreen awareness and consideration programs complemented by high-intent, high-action insight-driven, quote-producing campaigns
• Oversee agency/contractor partnerships and manage internal contributors in the production and execution of email and omni-channel paid campaigns
• Balance evergreen email campaign schedules with high-intent, insight-driven initiatives, ensuring consistent market presence while responding to strategic opportunities.

Audience Insights and Targeting:

• Own audience segmentation strategy and governance, developing scalable audience frameworks and implementing controls to minimize oversaturation, reduce fatigue, and ensure optimal message cadence across shared distribution channels.
• Design and operationalize audience segments within Adobe CDP to power advanced personalization, targeting, and account-based campaigns, working closely with analytics, ops, and MarTech teams.
• Develop and continuously refine lead scoring models to prioritize sales outreach, automate lifecycle progression, and improve pipeline quality.
• Partner cross-functionally with line-of-business marketers, product marketing, analytics, and content to advise on audience strategy, campaign design, and message personalization.
• Develop and enforce email governance standards to support compliance, privacy, contact fatigue monitoring, and performance optimization

Performance Metrics and Collaboration:

• Lead the development of actionable dashboards to define, track, and report core performance metrics including channel-level KPIs (e.g. email deliverability, open/click/conversion rates, engagement by segment), and proactively sharing insights regularly with executive stakeholders to shape marketing investment, strategy, ROI, and goals progress
• Translate data into strategic insights-leveraging campaign performance, behavioral analytics, and voice-of-customer data to shape campaign decisions, content relevance, and targeting strategies.
• Partner with business units and marketing leads to co-develop GTM plans that align to growth priorities and all broker, agent, and agency dynamics
• Build and maintain a performance dashboard focused on channel-level KPIs

Requisition #: 26681

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