Requisition Number: 0008VB
Description:
Marketing Communications Consultant will be responsible for:
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Providing analytical assessment, collateral development, and communications for Small Business marketing programs.
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Using technology and innovation to achieve business objectives.
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Working individually or with the team to analyze economic considerations, develop market forecasts, estimate costs, analyze and report results from initiatives and programs
Job Characteristics:
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Writes and disseminates technical and marketing communications to large audiences
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Analyzes data and prepares in a meaningful/useful format.
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Develop, implement, and manage website content
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Draw conclusions from fact-based analysis and report on findings and identifies implications for current and potential programs.
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Communicates through reports, memos and business letters.
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Tracks economics of programs and measures and reports campaign results.
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Monitor results of lead generation and advertising media sources and campaigns. Make recommendations to modify campaigns when needed to improve results.
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Provide support for programs to increase cross-line sales and improve retention and measure results
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Responsible for agent satisfaction with campaign availability, communications and support.
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Coordinate and participate in tradeshow exhibits, regional kick off meetings, and vendor fairs
Qualifications:
Experience
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- 2 to 5 years experience in a professional marketing communications role
- At least 2 years experience in a professional writing role
- Specifically writing mass communications, marketing pieces, technical communications, reports, memos, and business letters. (Examples will need to presented prior to an interview)
- Knowledge and experience with Allstate and/or commercial insurance products is a plus.
- Experience with developing marketing and/or communications to small business owners a plus
- Ability to apply standardized mathematical and analytical procedures to reconcile, manipulate and analyze data.
- Knowledge of Microsoft Excel, Word, and Powerpoint.
Education:
4 year degree
Job: Marketing
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