Requisition Number: 0008KP
Description:
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're in Good Hands with Allstate" slogan, Allstate helps provide insurance products to millions of households.
Marketing Strategy and Planning leads the development of the marketing strategy and plan to support Allstate's corporate and business unit strategies and objectives. We provide strategic consulting services that help Marketing Leadership define the marketing strategy to compete and win in the marketplace. In addition, we lead the development of the Marketing plan, and what resources will be allocated to each Marketing initiative to optimize results given the many marketplace dynamics.
SCOPE AND RESPONSIBILITY:
This position reports to the Director of Marketing Strategy and Planning and will lead the development of the marketing plan and assist with the formulation of marketing strategy.
The individual in this role will be expected to:
- Develop and execute the detailed planning process, to deliver an annual and 3-year marketing budget/plan, including portfolio management and budget optimization that integrates response and cost modeling. Conduct on-going plan management, including review of program performance, contingency planning, coordinating plan changes and proactively identifying risks and interdependencies
- Manage or support strategic consulting projects, including developing project objectives/project plans and executing project plans. Typical projects include:
- Brand projects (e.g. brand architecture, brand vision/positioning, brand naming decision logic)
- Marketing strategy projects (e.g. customer segmentation, customer value proposition, new product diffusion, value analysis, competitive analysis, Marketing program strategy support)
- Cross-functional initiatives (e.g. acquisition, retention)
Qualifications:
The position requires strong data analysis skills, with data to include consumer research, customer data, program performance, and industry data. The individual must have strong quantitative skills and financial acumen, and a familiarity with basic operations research/regression models. The right candidate will have outstanding project/process management, and strong attention to detail. Individual must possess the ability to draw meaningful insights from data, and the ability to communicate insights in an impactful manner (written and verbal). The candidate should have the ability to lead collaboratively, and should thrive in a high-pressure environment, prioritizing and delivering accurate, high-quality work under tight deadlines.
BACKGROUND REQUIRED:
The successful candidate will have a minimum of 3-4 years of relevant professional experience- general management consulting experience or brand management experience, internal strategy group or finance experience is preferred. The right candidate will have a strong project management background, strong quantitative skills and financial acumen - with a familiarity with Operations Research and Regression models. Candidate will also have a familiarity with Marketing and Brand strategies and tactics. Insurance background is a plus.
An MBA is strongly preferred; like experience is required in the absence of an MBA. Proficiency in Microsoft Excel, Word, Powerpoint and Outlook is required.
Job: Marketing
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